AudioBook version of "Beyond the Obvious" by Phil Mckinney is available on Audible.

WorldWide Tech & Science. Francisco De Jesús.

The Phil Mckinney´s book is also available on AudioBook version on Audible.com

Publisher's Summary

Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses - or none at all. There has to be a better way.

In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions - the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include:

• What are the rules and assumptions my industry operates under? What if the opposite were true?
• What will be the buying criteria used by my customer in 5 years?
• What are my unshakable beliefs about what my customers want?
• Who uses my product in ways I never anticipated?

At once prescriptive and deeply challenging, these questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success.

©2012 Philip McKinney (P)2012 Hyperion (packaging elements only)

Releated post: 

Phil Mckinney´s book "Beyond the Obvious" is now available.

Phil Mckinney´s book "Beyond the Obvious" is now available.

WorldWide Tech & SCience. Francisco De Jesús.

Barnes & Noble

Editorial Reviews

Review

" ... practical guide to consistently generating innovation."

"... an invaluable guide to extracting ideas from the book and applying them within an organization."

"McKinney gives organizations the tools they need to generate ideas and know that they're moving in the right direction."

Publisher Weekly  12/16/2011

"In this bright, informative debut, McKinney ... writes that anyone can become an "idea person" "

"Offering vivid examples of how his approach has worked at HP and elsewhere ... "

"Valuable and ready for immediate use."

Kirkus Reviews 12/28/2011

"After reading the first Chapter of the book ,and hearing Phil webcast last week, I find "Beyond the Obvious" as a very useful tool to develope you a strong personality to get opportunities with Killer questions. You will felt transported to a new attitude for you and your company as you were a young entrepreneur who discovers new ways of innovation."

Francisco De Jesús, WorldWide Tech & Science.

The book is now available on Amazon online store: Kindle edition: 

Hardcover:

on Barnes&Nobles , iTunes store and on Beyond the Obvious official book site: Beyond the Obvious

Kindle version of Phil MCkinney´s book "Beyond the Obvious" is available for pre-order.

Francisco De Jesús.

A Kindle version e-book of Phil MCkinney´s book "Beyond the Obvious" is available for pre-order, on the Amazon store. This title will be auto-delivered to your Kindle on February 7, 2012. Click on the banner below:

The reviews are starting to come out, including the one below from Publishers Weekly.

"McKinney, vice president and chief technology officer for Hewlett-Packard's Personal Systems Group, provides a thoughtful yet practical guide to consistently generating innovation. Arguing that ideas are a company's most valuable currency, he maintains that an organization's success will be determined by its ability to generate ideas that lead to innovations that customers want. To help companies ignite these ideas, McKinney shares a system called the 'Killer Questions': a tool that prompts re-evaluation of old organizational beliefs that dictate how a company operates but which may no longer hold value. To do so requires negotiating the forces inside an organization that challenge innovation as well as dealing with outside curve balls. While re-examining core beliefs is hardly new advice, McKinney's system helps distinguish valuable ideas from others with less potential as well as paying attention to delivering value to customers,the value chain, manufacturing and supply, marketing and sales, shipping and distribution, and the customer experience. McKinney also provides an invaluable guide to extracting ideas from the book and applying them within an organization. He includes a helpful time line and six rules to keep companies on track. Offering concrete advice, McKinney gives organizations the tools they need to generate ideas and know that they're moving in the right direction."

Related post:

Pre-order Phil Mckinney´s book "Beyond the Obvious"

Pre-order Phil Mckinney´s book "Beyond the Obvious"

WorldWide Tech & Science. Francisco De Jesús.

Pre-order Phil Mckinney´s book "Beyond the Obvious" on Amazon. Praises for Beyond the Obvious, please read below.

Phil is giving a FREE Chapter 1 “Why Questions Matter”, covers:

• The Power of Questions
• How Questions Work
• Bad Questions, Good Questions
• Killer Questions
•  download from the book site here, after you sign up.

Pre-order on Amazon store:

Praises For Beyond The Obvious

“An empowering new voice for business readers, Phil McKinney will change you Monday with this rule-breaking approach to harnessing the power of innovation.”

Peter Guber, author of the #1 New York Times Bestseller Tell To Win

“Human beings are creatures of habit, so getting ourselves and our team to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won’t see.”

Geoffrey A. Moore, author of Crossing The Chasm and Escape Velocity

“Many assumptions about our business ultimately turn out to wrong, which is why it’s so important to ask the right questions at the right time.  In Beyond The Obvious, Phil McKinney arms the readers with the skills to ask razor-sharp questions that lead to better ideas and more effective innovations”

Wendell P. Weeks, chairman and CEO, Corning